Every crisis brings with it new learning, disruptions and opportunities. The COVID pandemic has pushed us to reassess the resilience of the tourism sector, realign our operational cost structures and rethink our current business models. The objective is to identify areas of efficiency and revenue enhancements and drive a more sustainable operation and growth strategy for CG Hospitality’s portfolio, which consists of 135 assets with over 8000 keys in 94 Destinations across 12 countries, out of which almost 80 assets are in India alone. From realigning our cost structure to substantially reducing fixed costs especially for our multiple historical assets, to rethinking our business model for our city hotels and making them more F&B delivery driven and converting our wellness resorts to offer COVID testing, we are focusing on the three core values of Quality, Safety & Reliability. These will become the new norm and recipe for the survival of brands and businesses in the short and long term. The pandemic will also bring immense opportunities in the wellness, leisure and experiential travel segments as customers begin to reimagine their priorities and likings. To this effect, it is the right time to look at acquiring and supporting distressed assets globally. These important attributes outline CG Hospitality’s three year plan of action to Survive, Revive and finally Thrive.